Dear Ms Kennedy, dear Mr. Iger,
Your latest movie Star Wars Episode VIII sparked a passionate, yet somehow civil, discussion among my friends.
It is remarkable that the debate about episode VII on a private messageboard with a handful of users only lasted for about 2 pages, whereas the thread is now at page 8 after a revival when episode VIII was released.
Some people liked the movie and some people did not. However, the overwhelming consensus was that there seemingly is nobody at Lucasfilm / Disney with a setting bible to check the story for internal consistency. With a franchise as big as Star Wars that realization came as a bit of a shock.
It pains me that episode VIII, which had great actors, a wealth of canon to draw upon, awesome moments, and spectacular action, to name a few highlights, ultimately fell short of what it could have been. I am convinced that with a better script and proper adherence to the canon, this could have been in the top three Star Wars movies.
It is certainly a good financial decision to pull rabbits out of hats at every turn, since that endeared the film with professional movie critics. The old fanbase is loyally watching anyway, so disregarding them certainly did not hurt at the box office. Nevertheless I worry for the franchise and therefore I implore you to create a new position at your company with the task to check stories and characters for consistency.
If there is anything you need or wish to discuss, please do not hesitate to call on me.
All the best,
Dr. Kai Herbertz